POSTS IN Social

Foursquare, Geolocation and Product / Technology Fit

‘Location based services’, which map geographical position of a mobile device, use state of the art technology. But the technology behind the coordinates is really just an enabler for adoption – location based services are more of a product challenge. When they become easy and practical enough that they are really useful and sticky, they […]

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Twitter’s Fear of a Meta Platform

This week Twitter made clear its choice between (1) remaining a platform play, largely helping third party developers to be successful and taking a cut, or (2) becoming a destination site, owning end-users and monetizing via some combo of ads, virtual goods etc. Why did Twitter so abruptly move toward #2? On the surface, there […]

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The Velocity of Ideas and the Information Economy

Content tends to take on a power law distribution = “long tail”. As more people rely on social graphs for link sharing and discovery, and as the velocity of information they are sharing increases, a lot of good content is drowned out by the ‘top’ content – in terms of the 80/20 rule which governs […]

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Creative Customer Acquisition – Forget about Social Media

David Skok of Matrix Partners recently wrote an outstanding post about the importance of metrics in the SaaS world. Two of his biggest points were about customer acquisition costs and churn—and how critical these are to the sustainability of SaaS businesses. David is right. And beyond SaaS, all corporations – from Starbucks to Walmart – […]

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