Why Videos on Instagram and Vine Will Fail to Monetize

This post was originally published on Medium. Yesterday there was a lot of idle speculation that a 15 second video format will somehow transform Instagram into a massive moneymaker for Facebook. And that because advertisers may re-purpose ads generated for other mediums on Instagram and Vine, FB and Twitter will start printing money. This couldn’t […]

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Graph Search’s Dirty Promise and the Con of the Facebook “Like”

We all know that the pressure for Facebook to monetize is massive and growing. Yesterday Zuckerberg fulfilled the promise he dropped at TC Disrupt to release a product that will finally compete with Google. To put socially relevant people, places, interests and photos all at your fingertips. The truth however is that the link between […]

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The Real Reason for Poke and How Facebook was Left Naked by Snapchat

Strategically there’s a subtle underlying reason Facebook needs to buy / copy / kill Snapchat within its first few months of existence – it’s not because Snapchat has seen crazy initial success for a new mode of communication (impermanent photos) but because Snapchat is effectively a new social network being built outside Facebook, not on top […]

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Facebook and WhatsApp – What’s a Consumer Network Worth?

The exercise below is meant to draw a representation between the WhatsApp network and the value a potential suitor, including Facebook, would agree to pay. According to TechCrunch, WhatsApp has tens of millions of daily active users, the vast majority 1 to 1 messages between 2 people, not group messages. But these numbers are approximations, […]

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Why Facebook Will Fail Miserably Building a Smartphone

This weekend the NY Times cited sources that Facebook is out looking to staff up a hardware development team to build a smartphone. So let’s get this straight: in 2010, two years ago, and 2 iPhones ago, Facebook assembled a team tasked with creating the Facebook phone, then the project died when they realized this […]

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How Facebook is Killing Your Authenticity

We all know that the delineation between public and private was eroded by Facebook a long time ago. Over. Done. But now Facebook’s sheer scale is pushing it in a new direction, one that encroaches on your authenticity. Facebook is no longer a social network. They stopped being one long before the movie. Facebook is […]

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