Powerful Ways AI Can Help With Winning Marketing Strategy

As a marketer, I have seen many people hyping up the power of creativity. Do not get me wrong, I believe in creativity too. However, I do not believe in working hard to come up with creative ideas. Over the past few months, I have stopped working on creative ideas from scratch, but my Return on Investment (ROI) has doubled; my campaigns are winning hearts and getting many eyeballs, and I can work on several projects simultaneously.

Needless to say, I am earning more and getting exhausted less. So, how am I doing it? Am I copying ideas or do I have a huge team now? Well, I am now using AI. For most marketers, AI is a forbidden word that instantly triggers everyone. If you are also triggered by the “Big A word,” keep reading as we try to change your mind and your professional life for good.

What Is AI-Generated Marketing Is Scary?

The taboo around the use of AI in the marketing world is slowly frizzing away, but it is not gone yet. The main reason is that creativity has long been associated with humans. Most marketers are not ready to admit that brainstorming sessions with AI can bring better results and favorable output. Traditional marketers feel using AI is a direct hit on their creativity and the human touch that helps them relate to their audience.

This notion is quite understandable if you rely on AI blindly. However, marketing experts and AI professionals today endorse AI as a supportive technology that can facilitate the overall work. Now, marketers can train AI to think like their targeted audience, retrieve insights, and seek opinions. With such valuable insight, these marketers come up with relatable marketing campaigns that help them bring maximum ROI and boost engagement with minimum effort. Here is a breakdown of how I am using AI to design winning campaigns and how you can replicate my plan as well.

Top Ways to Use AI for Marketing

Before getting straight to the top ways to use AI for marketing, it is important to mention that there are many AI tools available, so it is important to pick the best AI tools as per task requirements. Moreover, a fast internet connection, like the kind offered by Optimum Internet, is crucial for running AI marketing tools efficiently. It offers high-speed internet with no data caps, getting you rid of downtime.

1. Content Creation

Perfect for Social Media Managers, Social Media Influencers, Bloggers, and Copy Writers

What I love: Complete personalization as per business requirements and setting preferences.

Mistakes to avoid: Vague prompts can lead to generalized answers, and using the results blindly without editing can affect the campaign’s success

Best way to use AI for content creation:

For content creation, start by generating new ideas. Most AI tools can read links, so feed your AI tool with some inspirational ideas from similar brands. This will help the AI understand your preference and develop something similar. You can also customize the tone, idea, things you like, or other preferences related to your AI.

2. Process Refinement

Perfect for Editors, Project Managers, Project Handler and Content Pipeline Managers

What I love Is that process refinement takes longer because it is a slow process and generally requires consistent feedback; however, with AI, process refinement gets easier, and there is no chance of human error.

Mistakes to avoid: AI has built-in customizable templates for each task. To make the most out of any AI tool, the user needs to be good at prompt writing to communicate preferences.

Best way to use AI for Process Refinement:

For process refinement, start with a generalized process. For instance, if you want to create a good content creation pipeline or an editing process, start with the generalized prompt. Ask the AI to proofread the content and edit it. Then, ask your AI to highlight the changes and offer feedback to improve the results. With each feedback cycle and criteria revision, the process will become more refined, and the results will be much better.

3. Data Analysis

Perfect for: Laser Focused Targeting, Paid Ads, and Understanding the Ideal Customer

What I love: Data analysis methods are quite different for each platform but most AI tools have a big enough data repository that can facilitate data management

Mistakes to avoid: Avoid relying solely on basic data provided by platforms. It is better to ask specific questions so, the audience targeting is more specific.

Best way to use AI for Data Analysis: AI can help with basic queries or offer answers to simple questions, like what the ideal customer of a brand looks like. However, if you have a raw data file, uploading it and asking questions will offer you precise answers that can help you manipulate variables for better ROI.

4. Marketing Automation

Perfect for: Administrative task handlers, digital marketers, assistants, and solo business owners

What I love: Marketing automation frees up a lot of time and helps reduce operational costs while boosting profits

Mistakes to avoid: Most marketers stitch to basic automation dashboards just to save money. However, it is better to gauge value based on price to price-to-feature ratio.

Best way to use AI for Marketing Automation: Invest in good marketing automation tools that can help with idea creation, campaign creation as well as scheduling and execution. Tools like HubSpot, offer all these features and can help in overall marketing automation.